Why We Exist
In 2002, two passionate fly fishermen had a vision: to shake up the South African fly fishing market and bring world-class gear, expertise and service to local anglers. That vision became Frontier Fly Fishing.
We're not just a shop - we're fellow fly fishers who understand the thrill of the catch, the frustration of the one that got away and the peace found on the water. Everything we do is driven by our love for this sport and our commitment to helping you experience it at its best.
Meet the Founders
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Dean Riphagen
A lifelong fly fisher with an eye for quality gear and a passion for connecting anglers with the equipment that transforms their time on the water. Dean's vision helped shape Frontier into the industry leader it is today.
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Tom Lewin
With deep expertise in fly fishing techniques and an unwavering commitment to customer service, Tom has been instrumental in building Frontier's reputation as a trusted partner for anglers across South Africa.
What We Stand For
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Best-in-Class
We only carry brands and products we trust ourselves. If we wouldn't fish with it, we won't sell it to you.
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Service First
Expert advice, honest recommendations, and support that extends well beyond the sale. We're here for the long haul.
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Knowledge Sharing
From beginners to experts, we're passionate about helping every angler improve their skills and enjoy the sport more.
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Local & Global
Proudly South African with access to the world's best brands. We bring international quality to your doorstep.
Our Mission Statement
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Quality & Value
Provide our customers with the best service and products at competitive prices.
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Global Brands
Maintain our position as custodian and distributor of the best global fly fishing brands.
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Customer Suport
Provide direct or indirect support to our customers with the best back-up and after sales service we can offer.
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Focused Selection
Grow our stable of brands to offer a focused range of quality products that complement each other.
The Brands We Distribute
