Sage Fly Rods was initially founded in 1980 as the Winslow Rod Company by renowned rod designer Don Green. Sage was created with one idea in mind. To build the world’s finest performance fly fishing equipment. Using innovative, world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies. Don revolutionized the fly fishing world.

Today Sage is the market leader in fly-rod design and own the lion’s share of the high-end fly-rod market worldwide. For decades their rods were designed by Jerry Siem – arguably the finest caster of a fly rod we have ever clapped eyes on and a man who can cast an entire fly line without a fly rod! The ethos has been constant at Sage since the beginning: Perfecting Performance and the emphasis on design and function. The philosophy has remained simple and constant: specialty product for specialty anglers.

We here at Frontier Fly Fishing have been using Sage fly rods since the early ’90s. There’s a simple reason to own a Sage fly rod: they will give you superlative performance with backup service like no other premier rod brand in the world. In South Africa they offer the fastest turnaround time of any premier fly rod brand where repairs are concerned and their repair costs are by far the cheapest.